WE BUILD IT PROPERLY.
THEN WE GIVE IT AWAY.
Some children learn how business and money work at home. The rest are expected to buy it later, compressed into two years, at graduate school prices. We write that material for the children whose families do not have it to give, and publish every page of it free. 13 full school years are finished and downloadable today. None of it teaches anybody. That part is done by a teacher, an aide or a caretaker in a room, and it is the half that decides everything.
Our Mission
SOME CHILDREN LEARN
THIS AT HOME.
THE REST PAY LATER.
Two years of a full-time MBA runs to $167,475 at USC and more than that at Stanford, which is the price of admission to how pricing, capital and ownership actually work. We are writing the same ideas for children, one assignment a week, and publishing them free.
The ten-year pathwayMathematics
Reasoning-first weekly enrichment beside the state curriculum, Grades 1–12. Six complete years are written, Grades 1 through 6, standards-mapped and free to download today.
Science
Investigation-led, low materials cost, printable in black and white. Grades 1–12, and the largest part of the roadmap still to write.
Leadership & Venture
One student, one product, one market day, then a team and a real profit split. The Grades 4, 5 and 6 years are written and free. From Grade 7 the same ideas run as an eight-week summer intensive, and in high school as one cohort across four summers.
Financial Literacy
Budgeting, credit, compounding and unit economics: the money knowledge that usually arrives through a family rather than a school.
The half we did not write
A WORKBOOK HAS
NEVER TAUGHT
ANYONE ANYTHING.
The curriculum is the half of this that can be done alone at a desk. The half that decides whether a child learns anything is done by an adult in a room, and we are not that adult.
Everything is published with no email wall, no login and no license. That was a deliberate choice and we would make it again. It also means we cannot see who is teaching this. We do not know your name, your school or your grade, so we cannot thank you by name and we will not describe you on this site as though we could. The material is being taught. Teachers have written to tell us so, homeschool educators among them, and some of them wrote only to say thank you. If a child has learned one thing from these pages, an adult did that. Not the paper, and not us.
What we owe themSLOW, WEEKLY, INSIDE THE SCHOOL YEAR
The classroom teacher, the instructional aide, the after-school lead, or a caretaker at a kitchen table.
ONE COHORT, FOUR SUMMERS, EIGHT WEEKS EACH
Taught by Cindy Ha, the founder, in person, for the first cohort.
The one thing we are asking for
We are looking for one school district willing to host the first cohort.
One summer, eight weeks, the first of four with the same students. Cindy Ha will teach it herself.
Read the askFounder Spotlight
THE FOUNDER
LEARNED THIS
THE HARD WAY.
Cindy Ha
Founder & Executive Director
Cindy Ha grew up in Highland Park and went through Los Angeles public schools doing everything they asked of her. None of it covered how a business works. She found that out by opening one: a 900-square-foot storefront she renovated herself, grown into a retail, wholesale, import and e-commerce business, and later sold.
The MBA at the University of Southern California came afterward, and with it the discovery that a whole field had been sitting there the entire time. This organization is the attempt to hand that to children two decades earlier than she got it, spread across the years they are in school rather than compressed into two.
“If only I had known all of this at a much younger age.”
Cindy Ha, Founder & Executive Director
Operator, then student
Built a 900-square-foot storefront into a retail, wholesale, import and e-commerce business, sold it, and went back for an MBA afterward.
Los Angeles public schools
Raised in Highland Park and schooled in LAUSD classrooms, where none of this was on offer. That is the gap the curriculum was written to close.
Built for Public Schools
Designed against the California pacing guide and proofed for a black-and-white classroom copier, so cost is never the reason a school says no.
Everything Published Free
Workbooks, answer keys and the research behind them are downloadable in full, no license, no email wall, no partial preview.
The honest ask
SOMEBODY IS ALREADY TEACHING THIS.
13 finished years, free to download and free to run. The material is being taught. Teachers have written to tell us so, homeschool educators among them, and some of them wrote only to say thank you. We could not name most of them if we tried, because nothing we publish asks for a name. What has not happened is a measured classroom. If you teach, take a year. If you fund, fund the first one anybody can actually check.